Sir Martin Sorrell, he of the famous “bath shaped recession” quip, appears to have a growing addiction to shape-based economic prognosis.

Having already offered his prediction for an “L-shaped” recession, Sir Martin now favours an even more nuanced approach to economic forecasting.

From WPP’s third quarter trading statement on Friday:

a “LUV”-shaped world economic recovery seems the most acute description in the alphabet soup debate on the shape of the current economic cycle. Stella Dawson, Treasury Correspondent of Thomson Reuters, points to an L-shaped recovery for Western Europe, a U-shaped one for North America and a V-shaped one for the BRICs and Next 11 – all of which bodes well for our current and long-term strategic focus on the new markets of the BRICs and Next 11, the new media and consumer insights.

Related links:
It’s the Summer of L-U-V – Reuters MacroScope
Taking a bath: the shape of the downturn to come – FT Alphaville
The shape of the recession – Time Magazine

This entry was posted by Miles Johnson on Friday, October 30th, 2009 at 8:10 and is filed under People. Tagged with bath-shaped recession, Recession, Recession shapes, Sir Martin Sorrell, WPP. Edit this entry.