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When is food not food?

Or why, as agricultural commodites have flown, have consumer price rises for food in the OECD stayed relatively low? Food price increases have caused much angst as a principal driver of rising inflation in developed economies, but food CPI has remained contained against sky-rocketing prices for wheat and rice.

969.jpgFood prices in the developed world, point out UBS in a new report, have very little to do with food.

It is instead about people, packaging, and processes, as well as marketing, advertising and transport. The actual food, in terms of agricultural commodities, accounts for only about 20 per cent of consumer spending. Data from the US and the UK indicates that the food componenet of food spending has remained pretty static over the past four or five years.

Even milk, UBS’s economists note, subject to limited processing, has a food commodity component of less than 50 per cent.

We wonder then if that means that food price inflation driven by agriculatural commodity inflation has a tendency to feel greater in the nation’s shops than it actually is, because the benchmarks - a pint of milk or a loaf of bread - tend to be those with the highest commodity component.

Emerging markets are a different matter, as UBS demonstrates with a some pictures liable to get the dreaded Gillian McKeith on the warpath. Food will play a greater role in overall consumer spending, and commodity price inflation will be a more significant driver of emerging economy food inflation.

As an economy develops, consumer spending on food will increase.This does not mean that consumer spending on agricultural commodities will increase (or, at least, that it will increase by the same amount).

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The UBS conclusion:

With the prospect of a labour market that continues to weaken, and where demand for lower skilled (lower income) labour is likely to be limited, it is unlikely that labour costs will support higher food price inflation. Coupled with mixed pricing power from food manufacturers and food retailers, this suggests that even if agricultural commodity price inflation stays at its current elevated level and commodity prices rise as dramatically in 2008 as they did in 2007, OECD foodprice inflation (at a CPI level) will slow.

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Comments

  1. Mar 30   9:30 Posted by pravinthakrar5@hotmail.co.uk [report]

    Before just eight months I paid £1.20 for a gallon of 6pint milk. Today I pay £1.90 at a local shop (against £2.20 at supermarkets), Bread, butter, rice,
    up by more than 50%. Supermarkets special offers hides substantial increases
    elsewhere on continuous basis. Wage levels has not catchup, unemloyment on doorstep due to credit-crunch, borrowers paying more on morgages…….
    if this is not contributing to inflation-level….very hard to digest.

  2. Mar 30   9:19 Posted by Anonymous [report]

    For a sixpint gallon of milk I was paying £1.20 before 8 months. After proressive
    increases it costs me £1.90 at a local shop (supermakets price £2.20) if this has not added to inflation it is hard to digest. Bread price up by 50%, Rice costs 50%more. Butter costs 50%more……supermarkets offers hides other
    secret increses.

  3. Mar 27   23:23 Posted by DeepestBlu [report]

    Could you do a picture of the Alphaville team’s weekly food basket?

  4. Mar 27   13:57 Posted by Ed Kim [report]

    Price of grains have been going up due to the U.S. ethanol program, which is diverting corn from food production. This affects the rest of the world as U.S. exports 70% of the world’s export of corn.

    http://riskyops.blogspot.com/2008/03/growing-risk-of-us-ethanol-fuel-program.html

  5. Mar 27   13:47 Posted by Monkey [report]

    OK - so there is more to the cost of food than the food itself but surely rising oil costs and demands for energy have pushed processing and transport costs up. And with Russia tariffs hitting the paper packaging sector surely costs have gone up for packaging too. So how is the CPI staying stable? The answer must also lie in a time lag of increasing sale prices by manufacturers and push back by large supermarkets who have tremendous buying power. Margins are getting squeezed. Look for the companies with high ratio of fixed to variable costs and short.

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