Last week, we told you about a “prestigious” cryptocurrency for the luxury sector that markets itself as an “exit coin” (we don't understand either): LGC-Coin. It claims to have a devilishly high market cap of a $6.666bn (genuinely), yet doesn't seem to be listed on any exchange.
In case you need a refresher, and just because it's such a superb picture, here is the founder, Luke Wilson (screenshot from LGC-Coin's white paper):
You would have thought they'd be pleased we told the world about them.
But it seems our coverage didn't go down too well with LGC-Coin. The company now appears to be desperately trying to get other media outlets to re-spin the press release they sent us (which was about an “inspiring deal” that saw a mansion being bought for £16m worth of LGC-Coin).
Our friends over at crypto news site The Block were kind enough to send us the email they received. Subject line: LGC-Coin — Financial Times.
We had copied and pasted the message with a view to bolding some of it to give you guys the highlights, but basically every phrase is a highlight so we decided not to bother. Here it is, unexpurgated (to shamelessly borrow a word from Alphaville founder Paul Murphy):
To whom this may concern.
After the recent article within the Financial Times May 3, 2019 which became the top cryptocurrency news story, achieving twice as many comments as any previous article, yet unfortunately focused on documenting an inaccurate story relating to a year-old ICO. The negativity even stretched to both LGC-Coins recent African charity work and the avoidance of acknowledgment relating to our recent press release confirming the single largest transaction for a property in cryptocurrency history.
We are now attempting to take the fight back to those choosing not to accept digital change and ask for consideration in publishing this momentous achievement which will change the complete cryptocurrency landscape for all.
Please find both FT article: https://ftalphaville.ft.com/2019/05/03/1556879113000/Introducing-the--exit-coin--for-the-luxury-sector-/ and attached most recent press-release for reference.
How the “Account Team” at LGC-Coin got access to the FT's proprietary reader data figures to conclude our piece was “the top cryptocurrency news story” is unclear. It is also unclear what they actually mean by top (top in the FT, the UK, the world or simply on the southside of Vauxhall Bridge?).
They also fail to provide any details of the alleged inaccuracies.
That said, they do kindly provide a link to Alphaville and appear to applaud us for having “achieved” so many comments (thanks guys).
Either way, our interest is now piqued. And not just because of Mr. Luke Wilson's inimitable way of achieving public relations.
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