Mahindra & Mahindra has launched a US television campaign to publicise its claim to be the world’s largest tractor maker by volume – a milestone for the Indian industrial conglomerate – overtaking John Deere, the Illinois-based farm equipment maker, reports the FT. Anand Mahindra, the group’s managing director, said India’s buoyant rural economy and joint ventures in China had helped Mahindra Tractors to take the number one position in the number of tractors sold during the past two years.

This entry was posted by Cardiff Garcia on Monday, January 9th, 2012 at 21:51 and is featured in The Closer (9 Jan 2012) . Edit this entry.