Insurers are developing a new product to help companies limit the financial fall-out when their brands or high-profile spokesmen such as Tiger Woods suffer reputational damage. US insurance broker DeWitt Stern said it has already received expressions of interest from London underwriters about backing a reputational risk product it aims to launch early in 2010. Scott Brady, Dewitt Stern managing director, likened the product to directors’ and officers’ liability insurance, designed to protect boards from shareholder lawsuits.

This entry was posted by Gwen Robinson on Thursday, December 17th, 2009 at 4:50 and is featured in The 6am Cut London (17 Dec 2009) . Tagged with DeWitt Stern. Edit this entry.