Walmart, the largest US retailer by sales, has scored a significant breakthrough in its multiyear campaign to remove political obstacles to further US growth, winning the public endorsement of first lady Michelle Obama for a new food nutrition and health initiative, reports the FT. The effort will see the retailer reformulating its Great Value private label foods to reduce sodium and sugar content, with targets that will increase pressure on other food manufacturers to follow suit. But Walmart also included a commitment to building stores in “underserved communities”, a reference to an urban growth strategy that is facing political opposition from labour unions. While it operates more than 4,000 stores across the US, Walmart has virtually no presence in the major cities of the west coast and north east. The new healthy food drive was announced on Thursday at a community centre in a low-income area of Washington. It was attended by the first lady, who also leads an administration initiative to fight childhood obesity. Mrs Obama said she was “thrilled” about the plan, adding: “I believe this charter is a huge victory for folks all across this country.” Read more
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