Author archive for

Martha Gill

Crisis! We’ve got new words for the crisis

Sometimes, existing words just don’t cut it and you have to come up with some new ones. Or get your readers to do it for you.

In the current economic climate FT Alphaville has been running out of imaginative ways to convey a sense of imminent destruction. More…

Crisis! Everyone runs out of new words for crisis

“We’re heading for severe synonym shortage, in what we can only describe as a bear market. Or turmoil.” said experts.

“It’s difficult to make predictions about times ahead, but there are only a finite number of words you can add ‘pocalypse’ to.” More…