Bruce Willis of course.
Reuters reports the Hollywood actor has agreed to buy a 3.3 per cent stake in French-Polish vodka maker Belevedere as part of a multi-year partnership deal signed back in April.
The partnership focuses on promotion of the group’s Sobieski vodka brand.
And you could say it was chin-up for the vodka maker’s shares, which soared as much as 6.6 per cent on Tuesday in response to the news:
Although the big question is will Willis’ involvement finally restore the troubled drinks-maker back to health?
According to Reuters, Belvedere was granted protection from creditors in July 2008 after violating the terms of its notes by repurchasing more of its stock than allowed. The firm was then ordered by a French court to sell its Marie Brizard unit by next June as a condition to ending the company’s bankruptcy case.