SC Johnson & Son has joined the bidding for Sara Lee’s air-freshener business, potentially creating a formidable player in Europe’s household-care products business, reports the WSJ. Bidding for the unit, which pits US-based SC Johnson against consumer-products giant Procter & Gamble, could fetch more than $700m but could still be weeks away. SC Johnson is also interested in other parts of Sara Lee’s international household-care business. SC Johnson’s board will meet this week to discuss a possible deal with Sara Lee.

This entry was posted by Gwen Robinson on Wednesday, November 18th, 2009 at 4:47 and is filed under Capital markets, M&A. Tagged with Sara Lee, SC Johnson & Son. Edit this entry.