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Cadbury raises pressure on Kraft

Cadbury’s chief executive Todd Stitzer delivered a bullish assessment of the UK confectioner’s business strategy to investors on Wednesday, emphasising its growth prospects in emerging markets as it resists Kraft’s £10.2bn takeover approach. Separately, Warren Buffett, the billionaire investor and Kraft’s largest shareholder, urged Kraft not to overpay for Cadbury, suggesting in a TV interview that the cash-and-shares approach represented a “full price” for the company.

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