Prudential, the assurance group and asset manager, on Thursday positioned itself as one of the stronger performers in the UK insurance sector as it raised its dividend and reiterated its commitment to expansion in the US and Asia. A focus on higher margin businesses with shorter payback periods boosted operating profits in the 2009 first half 6% to £688m but new business sales slid 8% year-on-year to £1.3bn. The interim dividend was raised 5% to 6.29p.

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