Goldman Sachs’ reputation among both the general public and financially sophisticated Americans has been damaged by the events of the past year, according to research conducted for the FT. In a survey of 17,000 Americans, Brand Asset Consulting found that Goldman’s stature – as measured by several gauges of brand strength – had suffered in 2008 and 2009.  Goldman’s rival, Morgan Stanley, also suffered a deline in stature. But respondents liked and respected Morgan Stanley more than Goldman, a reversal of findings in the 2006 survey.

This entry was posted by Gwen Robinson on Monday, August 3rd, 2009 at 4:57 and is filed under Capital markets. Tagged with Brand Asset Consulting, goldman sachs, morgan stanley. Edit this entry.