It’s definitely a sign of the times when advertising execs feel the need to include the following accolade in their bank marketing material:

 … part of one of the “World’s Safest Banks”

Economist Paul Krugman notes the esteemed title in the  following advert from Santander’s Sovereign Bank:

We feel the phrase potentially needs an accompanying seal, a bit like the one displayed by the members of the small luxury hotels of the world.

So, perhaps something like this?

Related links:
The world’s 50 ‘safest’ banks – FT Alphaville

This entry was posted by Izabella Kaminska on Wednesday, April 22nd, 2009 at 13:41 and is filed under Capital markets, People. Tagged with Banks, Paul Krugman, santander. Edit this entry.