These are interesting times. And as such, asset managers need interesting names.
And so it has come about that Resolution Asset Management – one of the UK’s foremost fund managers – is no more.
Ignis Asset Management, the new name for an established asset management business that builds on the success and investment capabilities of Resolution Asset Management and Axial Investment Management, launches today.
Named after the Latin for fire, burn or spark, Ignis Asset Management, which manages approximately £70 billion of assets on behalf of UK and overseas investors, will draw on the complementary skills of multi-boutique investment company RAM and asset liability and alternatives specialist Axial to create a leading UK asset management business.
The new Ignis brand incorporates five parts, many carried over from the old RAM stable: Hexam, Maia, Cartesian, Argonaut and Ignis itself.
FT Alphaville has not yet tracked down the nerd convention which masterminded the transformation, but what why or wherefore is needed, really…
2005
Britannic Group announced it was to merge with Resolution Life and this was successfully completed in September 2005 with the creation of Resolution plc…
2006
Britannic Asset Management changed its name to Resolution Asset Management. The new name crystallised the changes the company had put in place over the previous two years.
2007
2007 saw the launch of our distinctive super hero inspired branding and advertising. The campaign dramatised our unique structure - a collection of superheroes joining forces, using their individual specialist talents to outperform the competition.______