Yahoo on Thursday sealed an alliance with search giant Google, leaving rival suitor Microsoft out in the cold as it seeks to revive its own flagging internet fortunes. The alliance between the two biggest web search companies, which antitrust experts say would face intense scrutiny, will put Google adverts alongside Yahoo’s search results and on other web pages in the US and Canada. To reduce the risk of a regulatory backlash, Yahoo said the partnership would be non-exclusive and that Google ads would sit alongside others generated by its own advertising system and by other companies, potentially including Microsoft. Earlier in the day Yahoo said it had called off all talks about an alliance with Microsoft.

This entry was posted by Gwen Robinson on Friday, June 13th, 2008 at 5:45 and is filed under Capital markets. Tagged with google, microsoft, yahoo. Edit this entry.