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JP Morgan to benefit in prime broking

JPMorgan Chase will make a quick entry into the lucrative prime brokerage business if its planned acquisition of Bear Stearns is completed, as a new survey gives better-than-expected rankings to Bear’s prime brokerage unit. Bear has been ranked third among prime brokers globally, in the prestigious 2008 prime brokerage survey by Global Custodian, published Thursday. The survey asked 2,800 customers of 25 prime brokers to rank the brokers across 55 different areas. Deutsche Bank rose to first from second place last year, followed by Merrill Lynch and then Bear. Morgan Stanley slipped from its first place last year to fourth.

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